Download PDF 8Second PR Energize Your Story For Ultimate Media Success! Liz H Kelly 9780578423210 Books
Download As PDF : 8Second PR Energize Your Story For Ultimate Media Success! Liz H Kelly 9780578423210 Books
"Follow the advice in this book. It will not only help you become better at the PR game, but become a better writer and better marketer, as well." - Jess Todtfeld, CSP, former TV producer at ABC, NBC and FOX, media trainer, speaker, and author (Media Secrets)
"Kelly's booked thousands of media interviews for PR clients, including CNN, CBS Health Watch, FOX News, USA Today, The Wall Street Journal, NPR and more, making 8-Second PR a go-to guide for anyone with a brand story to promote." - Bill Harrison, co-founder, Radio-TV Interview Report (RTIR) and National Publicity Summit
8-Second PR is a "New Crash Course in Public Relations."
With the average attention span of an adult being 8 seconds, your job as a marketer just got 100 times harder. If you want to amplify your personal or business brand, 8-Second PR is a fun how-to-promote-your-business guide with case study examples of what works and doesn't work. You'll walk away with a roadmap for magnifying your brand, increasing sales and achieving Ultimate Media Success! In this book, you'll learn PR Secrets for maximizing your media results, including How to promote your brand with a proven 8-Step Story Energizer Process, How to build a Wow Story and score hundreds of media interviews, How to pitch the right media, write powerful media hooks, and hammer home messages in print, radio, TV interviews, How to maximize your Digital Marketing results and Word-of-Mouth Marketing - Plus 8 New PR Superpowers that together can make a brand unstoppable!
Download PDF 8Second PR Energize Your Story For Ultimate Media Success! Liz H Kelly 9780578423210 Books
"My startup is getting ready to launch and I found this book on Kindle Unlimited. We are tech guys and our marketing/PR skills are - well - not as good as our engineering skills. This book gave me so many ideas to pursue and will help me better interview for our PR staff. It is up to the minute current (as of the date of this review) and very readable. Highly recommended."
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Tags : 8-Second PR Energize Your Story For Ultimate Media Success! [Liz H. Kelly] on . <b> Follow the advice in this book. It will not only help you become better at the PR game, but become a better writer and better marketer,Liz H. Kelly,8-Second PR Energize Your Story For Ultimate Media Success!,Goody PR Press,0578423219,Business Economics / Marketing / General,Business Economics / Public Relations
8Second PR Energize Your Story For Ultimate Media Success! Liz H Kelly 9780578423210 Books Reviews :
8Second PR Energize Your Story For Ultimate Media Success! Liz H Kelly 9780578423210 Books Reviews
- I have first-hand knowledge of the techniques of “8-Second PR†and the public relations success Liz H. Kelly writes so well about. When I embarked on a two-month bicycle ride across the country in 2018, I was followed the entire way by a pack of newsies that were on my trail courtesy of Liz and her PR machine. From San Diego to Texas to St. Augustine, Fl, print and broadcast media documented the ride and the money being raised for a charitable cause.
If increasing exposure and brand presence is your goal, following the guidelines in “8-Second PR†is a sure fire way to improve and maximize media results. - I met Liz Kelly on the red carpet when we were both covering the TCM Film Festival and love how she shares insights from both sides of the camera in her new book "8-Second PR".
I started reading and couldn't put it down! It's easy to read and a great reference with plenty of case studies and insight. She made me laugh when talking about the importance of the story because that is what every reporter wants!
Most PR companies don’t share their secrets, that's why you hire them. "8-Second PR" is perfect for anyone wanting to grow or expand their business, whether you're doing it yourself or hiring a company. - For anyone needing publicity for a publication, a product, a program, a service, or any kind of endeavor, this is a how-to handbook with simple, practical, on-target tips for getting key recognition for optimal success. It's like a crash course in do-it-yourself public relations. One can't expect a product to attract success by its quality alone. Everything needs a push. Liz Kelly shows us how to maximize publicity to attract the attention necessary for success.
- So started reading this book to get my brand into mainstream and couldn't put it down. Finished it in two days!!! Best information given to follow steps on how to get your brand recognized and easy to follow and feel that you have accomplished something.
It was very helpful to get my brand to become the first in search engine listings . Can't believe how easy it was to do it!
A must read! - My startup is getting ready to launch and I found this book on Unlimited. We are tech guys and our marketing/PR skills are - well - not as good as our engineering skills. This book gave me so many ideas to pursue and will help me better interview for our PR staff. It is up to the minute current (as of the date of this review) and very readable. Highly recommended.
- This straight-to-the-point and easy-to-read book is applicable to my MBA program, and really breakdowns and reiterates what I am learning. In the first chapter, I learned how to win my audience attention by using the method called the “WHY Statementâ€, which is stating “clear, concise, and compelling†information from the heart whether I am public speaking or doing an elevator pitch to my clients.
While the first chapter is the basics, the following chapters goes more in-depth, from getting a consistent name for a company in the word-of-mouth chapter, writing compelling content and power media hooks to readers, targeting media to a specific audience, responding quickly and preparing for important interviews, to following up and reinventing the stories to extend media success. I’ve recommended this book to my MBA program chair at my University because it will go hand-and-hand with my MBA program and my chair agrees.
This is definitely a must read for any wannabe entrepreneurs. - This is an excellent book for anyone looking to learn how they can market/publicize their brand, work, product, etc. As someone who works in the media, I can tell you that Liz’s advice is spot on! She shares exactly what it takes to get your story on-air or in print in this highly competitive media market today. She does all this with real-world examples and in a way that is fun to read and easy to comprehend. This is definitely not a boring how-to book. Well worth the purchase for anyone looking to learn more about PR in today’s world!
- This is a great book for anybody wanting to learn how to get their brand, product, or expertise out into the world. I love how Liz emphasizes how we can magnify doing good in the world at the same time as she shows us practical tips and tools about how to navigate the world of public relations.
